Despite hundreds of channels on cable TV, a ubiquitous Internet of “infotainment,” and inexpensive or free video games, talk radio holds its own market share. Surely it is, at least in part, due to the hours Americans spend driving their cars, but that alone doesn’t explain the explosive growth of the talk industry. Some stations are specialized, dealing with politics, religion, current events, or straight news. Others are generalized, featuring pretty much any programming by someone who has something to sell.
With the growth of talk radio, the financial services industry has adopted a prominent position in the lineup, especially on weekends. With expanding financial programming comes specialization in terms of content and delivery. They have one thing in common; they have something to sell. Make no mistake, the Van Wie Financial Hour is a public service, but our goals are to educate and inform the public, and then to (hopefully) interest potential clients in our fee-only financial planning and asset management company.
As we mention every week, not all financial radio programs are created equal. First, we broadcast live every week, and we intend to do so on every possible weekend. I have identified several characteristics of financial radio programs; some we attempt to avoid altogether, some we try to limit, and some we attempt to bring to the listeners every week. Here are some of the elements to be avoided:
Reruns – We avoid airing reruns by broadcasting live every Saturday (if the station is closed, it will be for alternate programming due to weather, Holidays, etc.).
Boredom – Monotonic, slow-paced, pre-written dialogue on some programs produces what we call the “loud clicking sound” of listeners turning off their radios.
Boasting – Far too often, host(s) tout results and promises that are so “out there” that no sensible investor would expect to realize those results without taking excessive risk.
Fear – Many financial radio people attempt to create a market by instilling fear into the public, and of course they offer (for a price) a product, seminar, or newsletter that can “help you” through rocky times.
Dead Air – does not work well on radio, so inexperienced hosts who get brain freezes can produce awkward periods of silence.
Politics – People who love politics can get their fill from Monday to Friday, but if they hear too much political rhetoric on a financial show, that clicking sound again gets louder. Some mention of politics is necessary, as your money is consumed by the political process.
Religion – There are stations dedicated to religion, and many people love to listen, but on financial shows there is no good that comes from religious discussions, as markets do not care what your belief system includes.
Instead, here is what we offer our listeners: Live in Studio – One of the best ways to get your personal questions answered is to call a live show, and that is the reason we are in the studio every Saturday morning at 10:00 (904.222.TALK). Callers are always prioritized ahead of our own content. Other listeners are helped through the discussions of your questions.
Listen, call, and expect the informative, interesting programming for which the Van Wie Financial Hour is known. We think that you will be glad you did.
Van Wie Financial is fee-only. For a reason.